Teenage Drinking Essay Example | Topics and Well Written Essays - 1000 words

High school Drinking - Essay Example One contention for high school drinking depends on the way that at 18 years old people are as of now lawful grown-ups and can wed or get hitched, have a state in decisions through democratic, receive youngsters, drive vehicles, obtain premature births, serve on juries, fly planes, hold significant open workplaces, serve detainment and even the death penalty and sue or be sued in court, yet they can't drink until they are 21 years of age. This must be named as false reverence particularly thinking about that one gains a driving permit at 16 years and can be endowed with a firearm for chasing at the young age of 12 years while they can't be depended with drinking (Hanson). There is likewise the view that denial of high school drinking openly puts has brought about adolescents covering up and drinking in unaided places and amplifying such open doors through hard-core boozing which has far genuine wellbeing impacts. Bringing down the drinking age may have the impact of evacuating the no- no tag on liquor and consequently expel the rush that drives young people towards liquor and violating the law. This will bring about diminished hitting the bottle hard and moderate adolescent liquor utilization (ProCon). Bryson says something regarding the discussion with the view that at the age of 18 one can speak to the nation in war as well as work at a lager/wine/alcohol refinery other than claiming a bar among various other grown-up rights and opportunities, for example, covering expenses, act and access erotic entertainment, take part in business sex exercises in certain states, sign legitimate agreements and pursue most political positions while being illegal to drink. This is equivalent to rewarding the grown-ups of 18-20 years as peasants. Other than all these, the drinking limitation has not filled its need as confirm by the measure of relentless drinking happening at school level. Studies likewise show that there are no huge contrasts in hurt brought about by liquor bet ween a multi year old and a multi year old. Contentions against Teenage Drinking: Alcohol drinking has been appeared to have genuine clinical entanglements in young people particularly when they participate in hitting the bottle hard. These incorporate mind harm which is an outcome of the neurotoxicity of utilization of a lot of liquor and fears are that such cerebrum harm might be irreversible. Near examinations show that drinking young people have disabled memory and restricted intellectual aptitudes when contrasted with non-drinking ones. Teenager’s mind isn't fundamentally completely grown thus young people are at higher dangers of harm in contrast with grown-up cerebrums (IAS 3; CADCA 1; Trudeau). Johnson (2) recognizes liquor as a significant supporter of adolescent wrongdoing expressing that such youngsters are bound to hold up under firearms and other weaponry, harm property, submit assault and ambush among other rough lead and unlawful acts. A firmly related result o f young drinking is taking part in maltreatment of different medications including medications, for example, pot, inhalants, cocaine and smoking (CDC Factsheet; Hitti). Such medications make issues with the law as well as wellbeing and mental issues nearby drop in execution in schools. This is a situation which brings about traverse young people which alluding to adolescents causing worries over different frameworks, for example, directing, adolescent criminal equity, instruction and wellbeing.

Tips on How to Whiten Teeth with Banana Peel Essay Example

Tips on How to Whiten Teeth with Banana Peel Paper The flexibility of banana itself and its strip goes far. Beside the way that banana is loaded with nutrients and minerals, and is utilized in excellence routine, its strip is likewise used from various perspectives; from healthy skin routine, to compost and now to brighten teeth. Utilizing banana strip as teeth brightening is considered very protected and sound since it isn't just the tissue of the banana that contains nutrients and minerals yet the strip too. Banana strip has no coarseness that other normal whiteners have and above all else they are not expensive. Tip #1: Unpeel the Banana from Bottom End Brighten Teeth with Banana PeelBrush your teeth that way you do routinely with normal toothpaste or you can use the banana strip at first and hence brush your teeth again utilizing your standard toothpaste. It is significant that you use ready banana since it has the most potassium content. We will compose a custom article test on Tips on How to Whiten Teeth with Banana Peel explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Tips on How to Whiten Teeth with Banana Peel explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Tips on How to Whiten Teeth with Banana Peel explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Unpeel the banana from the base end simply like the manner in which the monkey do it so it will spare you from having each one of those leeway strings. Tip #2: Tenderly Massage Banana Peel on Teeth Get a bit of the inside piece of the banana strip and carefully knead all aroun your teeth for around two minutes. The astounding minerals inside the strip, for example, potassium, magnesium and manganese will be absorbed into your teeth and brighten them. Tip #3: Whiten Teeth with Banana Peel Do the comparable procedure again around evening time or before hitting the hay to brighten your teeth. Letting the banana strip stay longer isn't mandatory, however on the off chance that you have stains that require a progressively intensive method of treatment, you can take a stab at leaving the banana strip or rub on your teeth for a more extended period. Tip #4: White Teeth Smile It is significant that you ought to play out the banana strip course of treatment two times each day to see brightening of the teeth. When you had accomplished the reason, you would already be able to grin and offer your astonishing teeth brightening mystery. Tip #5: Whiten Teeth and Save the Leftovers of Banana Peel You don't need to dispose of past banana strips, you can spare them. They can turn into an amazing mineral compost for plants whenever dried up and squashed up and disperse on the dirt once consistently. Your plants will feel friendship for you in the event that you put regular manure on them. Extra Reminders Update 1: Bananas will have lengthier time span of usability on the off chance that you will drape them on banana rack in room temperature. Update 2: The odds and ends of banana strip can be cut and set inside the cooler for future use. Regardless of whether the shade of banana strip had just transformed, you can at present use it and the pieces can be used for manure. Update 3: It is critical to investigate first all brightening systems earlier endeavoring to utilize one on the grounds that there are loads of people who are currently experiencing difficulties from various teeth brightening techniques. Utilizing banana strip for teeth brightening may be the most normal intends to explore different avenues regarding. Why not attempt banana strip first as opposed to experiencing promptly grating methods for teeth brightening.

Overcoming Self-Doubt

Overcoming Self-Doubt There used to be this side of me that questioned every action I took, every word I spoke, every thought I had. I believed everything that occurred inâ€"and aroundâ€"my life was because of my actions, especially when it came to how other people felt about me. I thought I was in total control of other people’s emotionsâ€"my words and actions determined if they were happy, sad, angry, or discontent. I eventually realized I was not in control of how others feltâ€"not 100% in control, anyway. But how could I tell the difference between when I did and I didn’t have control over how others felt toward me? Let’s examine two extreme examples. Imagine I meet someone and give him a hug. This expression of kindness and love typically translates to just that: kindness and love. Now imagine I meet someone else and say, “Man, those skinny jeans make your butt look big.”  I wouldn’t ever say that, but this action translates, without a doubt, into something completely different. Let’s assume in the latter example my intentions were somehow good: perhaps I was attempting, inarticulately, to tell the person those jeans were simply not flattering. Irrespective of my intentions with either action, each one will draw a different response. The trouble I run into is when my actions are filled with good intentions, but the person interprets my actions in a different way. When this happens, I often sit and ask self-loathing, degrading questionsâ€"What did I do wrong? How did they misunderstand me? Why am I such a moron?â€"and I blame myself for being misunderstood. Here’s where I really confuse myself: sometimes I lay in bed at night recounting my day, and I suddenly recognize I could have approached a situation differently. Other times, I lay in bed and realize I couldn’t have possibly been any clearer, kinder, or more considerate, which leads to even more negative self-talk: People just don’t understand you. You’re weird and people don’t get you no matter how hard you try. If you acted differently, maybe that person would like you. We all care about how others view usâ€"sometimes too much. It used to be one of the only things that mattered to me, but I have been able to break this habit. I have been able to feel confident no matter how people treat me. I have been able to stop giving a damn about what people who don’t like me think. This is how I did it: First, I had to recognize the language I useâ€"the way I talk to myselfâ€"is crucial. When I experience negative emotions, it’s easy to beat the hell out of myself with my words and perpetuate negative thoughts. This never does any good: negative self-talk is demoralizing and destructive. So I found new questions to ask myselfâ€"I found new ways to talk to myself. I came up with different questions. Instead of disempowering questions, I now ask myself five clarifying questions: Did I have good intentions? Did I do my best to communicate the message? Was I as genuine as possible? Was I honest in the message I was communicating? Did I consider the other person’s feelings before I spoke? These questions help me determine, in a non-destructive way, if I need to rethink my approach. If I can answer yes to those five questions, then I needn’t feel remorse or confusion about why the other person did not understand my intentions. If I cannot answer yes, I explore new ways to communicate my message differently. Second, I had to tame my cynical side. Instead of destructive language, I now say things like, Ryan, not everyone is judging you. Sometimes people have a hard time accepting the truth, good or bad. Their misunderstandings do not make them or me wrong or badâ€"it was just a misunderstanding. Maybe the next time you see that person they will be in a different mood and see things in a new light. You can’t make everyone see your point of view or where you’re coming from. When I don’t agree with someone or when someone doesn’t agree with me, it doesn’t make them wrong or bad: it makes them who they are. It doesn’t make me crazy or a moron: it makes me who I am. As much as I’d like to find a connection with everyone, it isn’t realistic. Ultimately, the only person’s expectations I must meet are mine. Read this essay and 150 others in our new book, Essential.

The Effects Of Beauty Standards On Body Image - 1090 Words

The Effects of Beauty Standards Understanding the effects of beauty standards to both men and women requires research of both sexes and different orientations in regard to the influence the media has on them. While cultural standards contribute to beauty standards, media carries most of the responsibility for swaying public opinion of attractiveness. In order to find an answer as to why certain beauty standards currently exist, one must examine the root cause: media. Literature Reviewed First Group of Studies Media and Body Image. In order to prevent continued negative effects on body image by the media, it has been suggested that images that have been changed need to have labels to prevent body dissatisfaction (Slater et al., 2012). Wang et al. (2010) provided evidence that both men and women attempt to appear like the people portrayed in magazines. Men were influenced by health and sports magazines, whereas women attempted to look like the models in entertainment and fashion magazines (Wang, 2010). Participants in the Slater et al. (2012) study showed that warning labels may help prevent the negative effects of media images, as they portray an unrealistic ideal for the human body (Slater et al., 2012; Wang, 2010). Second Groups of Studies Body Dissatisfaction. The development of removing pubic hair is caused by body dissatisfaction, which relates to one’s choice, physical attractiveness, and other key themes (Braun et al., 2013). Originally a norm for Anglo/WesternShow MoreRelatedThe Effects Of Media On Women s Body Image1242 Words   |  5 PagesOne of the social cultural aspects particularly influenced by the media is body image. A surprisingly large number of individuals, the majority of which are young women, develop their body image in with the ideas advanced by the media, which judge women’s attractiveness based on how thin they are. Body-image plays a very important role in our individualistic society. Modern beauty image standards which favor thin body image create an unrealistic expectation on young women, often resulting in eatingRead MoreSocial Media Has a Negative Effect on Body Image and Self Esteem1202 Words   |  5 Pagesprovided unrealistic standards as to wha t is considered beautiful in today’s society. As young people refer to these images as a form of comparison, it has created harmful circumstances. These influences on the lives of young people have forced them to take extreme measures and in some cases, has been the cause of death. Social media in today’s society has proven to have a negative impact on the way young people, specifically females, view their bodies. Unrealistic beauty standards, dangerous comparisonsRead MoreThe Beauty Standard On The Average Person1237 Words   |  5 PagesMonkey see, monkey do is an unfortunate saying that captures the effect of the beauty standard on the average person. Our culture and industry bombard us with images of women with features far from the norm. This has caused many women to look and compare themselves with a very unnatural image. Many have tried to replicate the model body they see, without considering the harm that it could cause. The beauty standard today is not what it should be because the industry is manipulative, it makes womenRead MoreMedia s Influence On Beauty Standards Of Women1213 Words   |  5 PagesInfluence on Beauty Standards of Women There are several types of social standards that are held in the world today. Among those standards are the beauty standards of how women should look. This is one of the most talked about topic of discussions today. It is safe to say that the media is the reason to blame for these undocumented sets of beauty standards that women should abide by because of the types of women that are portrayed through the media. The unrealistic beauty standards the media hasRead MoreSocial Norms Of A Female s Beauty And Body Image1234 Words   |  5 Pagessocieties standards of a women s beauty and body image has a direct effect on teenage girls, leading many to develop eating disorders such as anorexia. There are two main types of eating disorders: anorexia nervosa and bulimia nervosa. Both of these types are characterized as a major concern about one’s weight and shape in a negative way. Bulimia is categorized as binge eating or excessive consumption of food. What tags along with bulimia is aggressive and short tempered side effects. Of the twoRead MoreMedia s Representation Of Body Image1532 Words   |  7 Pagesthe media is body image, large number of young women and girls look up to people in the media and are influenced by the way they look. Now days you’re appraised on your attractiveness, the way you look, the way you dress, and especially how thin you are. The media’s representation of body image has contributed to the social trend of an unhealthy lifestyle. Women and young girls today are fixated on trying modify the way they look to achieve the perfect body image set by the standards of society. Female’sRead MoreBeauty: Human Physical Appearan ce and Women1306 Words   |  6 Pages Beauty Throughout these moments in time, the term beauty has slipped out of control and become something utterly dissimilar. The significance of beauty has developed into something so unappealing, so unpleasant, so repugnant, that even now society is coming to the apprehension that the way they are portraying the description of beauty is erroneous. Over time, ‘beauty’ has evolved to something rather peripheral. Being beautiful is turningRead MoreThe Influence Of Media Reporting On Society s Perception Of Beauty1730 Words   |  7 Pagesevident that over the last decade the media has created an image that is unrealistic and unattainable for teenage girls. As such, based upon a macro perspective, the societal roles, status and expectations of young women have been impacted negatively. This paper will analyze how the combination of media reporting, socioeconomics and sociocultural factors contribute to the development of eating disorders as well as how society s perception of b eauty has been distorted. This paper will further support theRead MorePersuasive Essay On The Standard Of Beauty1529 Words   |  7 Pageslist of everything she hates about her body, â€Å"I wish my stomach was flatter, my chest was bigger, my thighs were skinnier, my arms were more toned, and my waist was smaller.† She looks into the mirror, comparing her body to the bodies of her friends, celebrities and the images she sees in magazines. Alyssa does not look like all those girls and this makes her feel gross, insecure and out of place. Beauty standards are so high they create negative body images and women who hate the way they look. WomenRead MoreThe Current Trends Of Beauty Essay1351 Words   |  6 Pagesportray the modern standard of beauty for both men and women. For men, this image is generally characterized as being over six feet tall, extremely muscular, having abs that appear to be chiseled into a six pack, and sparkly blue eyes. The image of beauty for women is d epicted as tall, having long, thick, blonde hair, a tall nose, and being thin yet incredibly curvy. These are the types of figures that are currently dominating the media. Because of the unrealistic beauty standards portrayed in popular

Reality Television Oxymoron Analysis - 1584 Words

The evolution of television content is currently steadily moving towards reality television shows. The shift from interest in fiction drama series to reality shows has turned the regular television viewers into addicted voyeurs. There have been diverse views on the effect of reality television shows ranging from support to criticism. George Will, in his article â€Å"Reality television: oxymoron† believes that reality television is making ordinary people degenerate morally and act stupid in the effort to please a disinterested audience. Reality TV shows are relying heavily on building extraordinary characters or events out of the norm and attract the attention of the audience. Kellner argues that the audience is enticed by â€Å"media constructs†¦show more content†¦Greif (par 8) argues that Rousseau, more than two decades ago had stipulated in his Letter to M. D’Alembert that the audience is more attracted to action that they spectators and do at the same tim e. This idea of ideal entertainment has been achieved to some extent by the emergence of reality shows which allows ordinary people who are identified by their common titles such as teacher, lawyer, plumber, journalist etc. competing against each other. Papacharissi and Mendelson (361) examine the notion of gratification among the audience watching reality television shows. They establish that apart from the one-off entertainment viewers get, they also gratify their psychological and social traits. Reality shows make use of ordinary people in doing extraordinary things such as surviving in harsh conditions, winning large sums of money, overcoming extreme fears among others. When ordinary people watch the actions of the participants, it becomes much easier for them to relate to them as their own representatives. Aslama and Pantti say that the shows resemble the political arena where the public vote in representatives to act on their behalf in the great stage of the nation (181). According to Aslama and Pantti, when the participants are placed in the â€Å"microcosmic community† they are given instructions and rules which mayShow MoreRelatedThe Effect of TV News Crime and Violence Essay830 Words   |  4 PagesThe Effect of TV News Crime and Violence Television news, due primarily to its obsession with crime and violence, definitely has a negative impact upon our society. TV news is basically an oxymoron; giving us the skin of the truth stuffed with a lie. A news program should be focused on the facts, with perhaps some objective analysis. However, for business purposes, TV news broadcasts use dramatic, usually violent stories and images to capture and maintain an audienceRead MoreThe Year 1978 By Maya Angelou1883 Words   |  8 Pagesvarious ways, the author will rise, they use different forms of similes to drive their point across. â€Å"But still like air ill rise,† and â€Å"but still like dust ill rise†, are two examples of this. To conclude, the main topic of this poem without any deep analysis is the rise of an individual who has ‘fallen’ because of harsh circumstances. 7.) In the beginning, history wants to establish a character as being twisted and using that to break them but the character does not break but will rise again. InsteadRead More Analysis of Virtual Reality Essay4226 Words   |  17 PagesAnalysis of Virtual Reality The term Virtual Reality (VR) is used by many different people with many meanings. There are some people to whom VR is a specific collection of technologies, that is a Head Mounted Display, Glove Input Device and Audio. Some other people stretch the term to include conventional books, movies or pure fantasy and imagination. However, for purposes of this research, we restrict VR to computer mediated systems. We would define Virtual Reality as a way for humans to visualizeRead MoreLinguistic Features of Language6234 Words   |  25 Pagesselection are on the phonological plane (phonemic variations). The possibilities of stylistic variations are not unlimited and some authors maintain that the importance of style is often overestimated (cf. ÄÅ'ermà ¡k 2001). 4.1 Phonetics/Phonology The analysis of connected speech identifies the constructional units on the phonetic/phonological plane which are either segmental - phones (realizations of abstract phonemes) and syllables (basic rhythmic al units), and suprasegmental (prosodic), which resultRead MoreGp Essay Mainpoints24643 Words   |  99 Pagesthe last newspapers land on front process all over America. This is the prediction the author of ‘The Vanishing Newspaper’ †¦ †¢ Advent of tech has brought a radical change in the media industry †¢ No longer confined to reading news, watching television †¢ Click of mouse, people can access instantaneous info and news online †¢ Proliferation of online blogs and social networking sites such as Twitter threaten to make mainstream media a thing of the past †¢ But mainstream media adaptingRead MoreEssay about Phd Comprehensive Exam. in Leadership15004 Words   |  61 PagesThere seems to be almost universal agreement as to the epistemological and theoretical roots of each methodology. There is however, substantial disagreement as to the appropriateness of one methodology over the other. â€Å"The researcher’s view of reality is the cornerstone to all other assumptions, that is, what is assumed here predicates the researcher’s other assumptions† (Holden Lynch, 2004). Both quantitative and qualitative methodological purists â€Å"view their paradigms as the ideal for research†Read MoreMajor Functional Styles of English11680 Words   |  47 Pagesstyle. Universal, normative-stylistic character of the style-forming factor of a functional style (emotiveness, evaluation, rationality, imagery, logic, exactness) and their difference in accordance with the purport of communication. Functional analysis of the style-forming factors of a functional style \ V. Shneider\.. Problems of the Functional Styles Classification. Reasons for recognizing the style of fiction \ the belles-lettres style \ : pros and cons. Cons: the language of fiction is multi-stylisticRead MoreLanguage of Advertising and Communication Via Advertising16651 Words   |  67 Pages37 3.3. Relational Aspects of Advertising 39 3.4. Speech Acts in Advertising 41 3.5. Conclusion 44 Conclusion 46 Bibliography 49 Appendix 52 Introduction The subject of this research is the analysis of the language of advertising and its relation to social environment. The impact of advertising on the modern world is increasing and thus became a major area of study from a broad multidisciplinary approach. Sociology and psychology attempt toRead MoreLanguage of Advertising and Communication Via Advertising16638 Words   |  67 PagesAppeal 37 3.3. Relational Aspects of Advertising 39 3.4. Speech Acts in Advertising 41 3.5. Conclusion 44 Conclusion 46 Bibliography 49 Appendix 52 Introduction The subject of this research is the analysis of the language of advertising and its relation to social environment. The impact of advertising on the modern world is increasing and thus became a major area of study from a broad multidisciplinary approach. Sociology and psychology attempt toRead MoreMarketing Management130471 Words   |  522 Pagesmixer of ingredients. The ingredients in Borden s marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P s of marketing, depicted below: Marketing decisions generally fall into the following four controllable categories: †¢ Product †¢ †¢ †¢

Brain Fingerprinting Technology Free Essays

BRAIN FINGERPRINTING TECHNOLOGY Mandar Ghate Department Of Computers, Padmabhushan Vasantdada Patil Pratisthans College Of Engineering mandarghate4@gmail. com Abstract— Brain fingerprinting is a new computer-based technology to identify the perpetrator of a crime accurately and scientifically by measuring brain-wave responses to crime-relevant words or pictures presented on a computer screen. Brain fingerprinting has proven 100% accurate in over 120 tests, including tests on FBI agents, tests for a US intelligence agency and for the US navy, and tests on real-life situations including felony crimes. We will write a custom essay sample on Brain Fingerprinting Technology or any similar topic only for you Order Now Brain fingerprinting was developed and patented by Dr. Lawrence Farewell in 1995. Keywords— Perpetrator, MERMER methodology. INTRODUCTION Brain Fingerprinting is based on the principle that the brain is central to all human acts. In a criminal act, there may or may not be many kinds of peripheral evidence, but the brain is always there, planning, executing and recording the crime. The fundamental difference between a perpetrator and a falsely accused, innocent person is that the perpetrator, having committed the crime, has the details of the crime stored in his brain, and the innocent suspect does not. This is what Brain Fingerprinting detects scientifically. THE SECRETS OF BRAIN FINGERPRINTING Matching evidence at the crime scene with evidence in the brain: When a crime is committed, a record is stored in the brain of the perpetrator. Brain Fingerprinting provides a means to objectively and scientifically connect evidence from the crime scene with evidence stored in the brain. (This is similar to the process of connecting DNA samples from the perpetrator with biological evidence found at the scene of the crime; only the evidence valuated by Brain Fingerprinting is evidence stored in the brain. ) Brain Fingerprinting measures electrical brain activity in response to crime-relevant words or pictures presented on a computer screen, and reveals a brain MERMER (memory and encoding related multifaceted electroencephalographic response) when, and only when, the evidence stored in the brain matches the evidence from the crime scene. The MERMER includes P300 brain response and also electri cally negative component, with an onset latency of approximately 800-1200ms. Thus, the guilty can be identified and the innocent can be cleared in an accurate, scientific, objective, non-invasive, non-stressful, and non-testimonial manner. MERMER Methodology: The procedure used is similar to the Guilty Knowledge Test; a series of words, sounds or pictures are presented via computer to the subject for a fraction of second each. Each of these stimuli are organised by the test-giver to be a â€Å"Target†, â€Å"Irrelevant†, or a â€Å"Probe†. The Target stimuli are chosen to be relevant information to the tested subject, and are used to establish a baseline brain response for information that is significant to the subject being tested. The subject is instructed to press on button for targets, and another button for all other stimuli. Most of the non-Target stimuli are Irrelevant, and are totally unrelated to the situation that the subject is being tested for. The irrelevant stimuli do not elicit a MERMER, and so establish a baseline brain response for information that is significant to the subject in this context. Some of the non-target are relevant to the situation that the subject is being tested for. These stimuli, Probes, are relevant to the test, and are significant to the subject, and will elicit a MERMER, signifying that the subject has understood that stimuli to be significant. A subject lacking this information in their brain, the response to the Probe stimulus will be indistinguishable from the irrelevant stimulus. This response does not elicit a MERMER, indicating that the information is absent from their mind. THE FANTASTIC FOUR!!!! The four phases of Brain Fingerprinting: In Fingerprinting and DNA Fingerprinting, evidence recognized and collected at the crime scene, and reserved properly until a suspect is apprehended, is scientifically compared with the evidence on the person of the suspect to detect a match that would place the suspect at the crime scene. Brain Fingerprinting works similarly, except that the evidence collected both at the crime scene and on the person of the suspect (i. e. in the brain as revealed by electrical brain response) is informational evidenc e rather than physical evidence. There are four stages to Brain Fingerprinting, which are similar to the steps in Fingerprinting and DNA fingerprinting: 1. Brain Fingerprinting Crime Scene Evidence Collection; 2. Brain Fingerprinting Brain Evidence Collection; 3. Brain Fingerprinting Computer Evidence Analysis; and 4. Brain Fingerprinting Scientific Result. In the Crime Scene Evidence Collection, an expert in Brain Fingerprinting examines the crime scene and other evidence connected with the crime to identify details of the crime that would be known only to the perpetrator. The expert then conducts the Brain Evidence Collection in order to determine or not the evidence from the crime scene matches evidence stored in the brain of the suspect. In the Computer Evidence Analysis, the Brain Fingerprinting system makes a mathematical determination as to whether or not this specific evidence is stored in the brain, and computes a statistical confidence for that determination. This determination and statistical confidence constitute the Scientific Result of Brain Fingerprinting: either â€Å"information present† (â€Å"guilty†)-the details of the crime are stored in the brain of the suspect-or â€Å"information absent† (â€Å"innocent†)-the details of the crime is not stored in the brain of the suspect. THE DEVICES USED IN BRAIN FINGERPRINTING BRAIN WAVES HOW IT WORKS A Suspect is tested by looking at three kinds of information represented by different coloured lines: —–Red: information the suspect is expected to know —–Green: information not known to suspect —–Blue: information of the crime that only perpetrator would know. NOT GUILTY: Because the blue and green. Lines closely correlate, suspect does not have critical knowledge of the crime GUILTY: Because the blue and red Lines closely correlate, and suspect has ritical knowledge of the crime. INSTRUMENTAL REQUIREMENTS 1. A personal computer. 2. A data acquisition board. 3. A graphic card for driving two computers from one PC. 4. A four channel EEG amplifier system. 5. Software developed by Brain Fingerprinting lab. CASE STUDIES TERRY HARRINGTON: [-0] Dr. Lawrence Farewell conducts a Brain Fingerprinting test on Terry Harrington. For the test on Schweer’s murder at U. S in 2001, the determination of Brain Fingerprinting was â€Å"information absent†, with a statistical confidence of 99. 99%. The information stored in Harrington’s brain did not match the scenario in which Harrington went to the crime scene and committed the murder. The determination of the Brain Fingerprinting test for alibi-relevant information was â€Å"information present†, with a confidence of 99. 99%. The information stored in Harrington’s brain did match the scenario in which Harrington was elsewhere (at a concert and with friends) at the time of the crime. JB GRINDER: [-1] Brain Fingerprinting testing was also â€Å"instrumental in obtaining a confession and guilty plea† from serial killer James B. Grinder. In August 1999, Dr. Farewell conducted a Brain Fingerprinting test on Grinder, showing that information stored in his brain matched the details of the murder of Julie Helton. Faced with a certain conviction and almost certain death sentence, Grinder then pled guilty to the rape and murder of Julie Helton in exchange for a life sentence without parole. He is currently serving that sentence and has also confessed to the murders of three other women. LIMITATIONS OF BRAIN FINGERPRINTING If, however, the suspect knows everything that the investigators know about the crime for some legitimate reason, then the test cannot be applied. There are several circumstances in which this may be the case. If the suspect acknowledges being at the scene of the crime, but claims to be a witness and not perpetrator, then the fact that he knows details about the crime would not be incriminating. There would be no reason to conduct a test, because the resulting â€Å"information present† response would simply show that the suspect knew the details of the crime-knowledge which he already admits and which he gained at the crime scene whether he was a witness or a perpetrator. Another case where Brain Fingerprinting is not applicable would be one wherein a suspect and an alleged victim-say, of an alleged sexual assault-agree on the details what was said and done, but disagree on the intent of the parties. Brain Fingerprinting detects only information, and not the intent. The fact that the suspect knows the uncontested facts of the circumstances does not tell us which party’s version of the intent is correct. Obviously, in structuring a Brain Fingerprinting test, a scientist must avoid including information that has been made public. Detecting that a suspect knows information he obtained by reading a newspaper would not be of use in a criminal investigation, and standard Brain Fingerprinting procedures eliminate all such information from the structuring of a test. Even in highly publicized cases, there are almost many details that are known to the investigators but not released to the public and these can be used as stimuli to test the subject for knowledge that he would have no way to know except by committing the crime. Brain Fingerprinting does not detect lies. It simply detects information. No questions are asked or answered during a Brain Fingerprinting test. The subject neither lies nor tells the truth during a Brain Fingerprinting test, and the outcome of the test is unaffected by whether he has lied or told the truth at any other time. The outcome of â€Å"information present† or â€Å"information absent† depends on whether the relevant information is stored in the brain, and not on what the subject says about it. Brain Fingerprinting does not determine whether a suspect is guilty or innocent of a crime. This is a legal determination to be made by a judge or jury, not a scientific determination to be made by a computer or a scientist. Brain Fingerprinting can provide scientific evidence that the judge and jury can weigh along with the other evidence in reaching their decisions regarding the crime. CONCLUSIONS Brain Fingerprinting is a revolutionary new scientific technology for solving crimes, identifying perpetrators, and exonerating innocent suspects, with a record of 100% accuracy in research with US government agencies, actual criminal cases, and other applications. The technology fulfills an urgent need for governments, law enforcement agencies, corporations, investigators, crime victims, and falsely accused innocent suspects. Additionally, if research determines that brain MERMER testing is reliable enough that it could be introduced as evidence in the court; it may be the criminal investigative tool of the future. REFERENCES [1]www. google. com[-2]. [2]www. brainfingerprint. org[-3]. [3]www. brainfingerprint. pbwiki. com[-4]. [-0] – http://en. wikipedia. org/wiki/File:BrainFingerprintingFarwellHarringtonTest2. jpg [-1] – http://en. wikipedia. org/wiki/File:BrainFingerprintingFarwellGrinder. jpg [-2] – http://www. google. com [-3] – http://www. brainfingerprint. org [-4] – http://www. brainfingerprint. pbwiki. com How to cite Brain Fingerprinting Technology, Papers

Cases in Digital Innovation and Transformation †MyAssignmenthelp

Question: Discuss about the Cases in Digital Innovation and Transformation. Answer: Introduction This paper focuses on the research on the impact that perception has on customer satisfaction when it comes to consumption of goods and services. Research on the impact that perception has on customer satisfaction is identified and customer personas are made from the data collected. Customer journey maps are also generated using the data on customer research on the subject. The paper contains a research on Industrial and Commercial Bank of China. General market research is carried out the banks operations to help understand the operations of the company and the financial services industry in China (Oswald Kleinemeier, 2017). The information on customer behavior and the impact that perception has on customer satisfaction levels in this industry is determined and explained. Industrial and Commercial Bank of China (ICBC) is a Chinese Multinational banking company and it is the largest bank in world by Total assets. ICBC is also the most valuable bank in the world by market capitalization since February 2017. The company was formed in the year 1984 by the year 2015,it had assets worth US$3.616trilion (Solis, 2015). ICBC opened its first branch outside China in the year 1999 in Luxembourg. It later became the European headquarters of the bank in the year 2011. The company was made public in the year 2006 and it became the largest IPO at the time valued at US$21.9 billion. As at the year 2015,ICBC had approximately 3.5 million corporate customers and more than 170 million individual customers. The company serves corporate clients from across all sectors and industry including manufacturing, transportation, power, gas and water as well as construction industry. The biggest customer is the manufacturing industry followed by transportation, storage, and teleco mmunications industry. China`s banking system underwent significant changes between 1990s and 2000s. The banking system of China has become more like the banking system in the West. Before the 1990s banking in China was run exclusively by the state (Pijl, Lokitz Solomon, 2016). Over the previous two decades, the narrative has significantly changed since more private banks are emerging and more of the public owned banks have become autonomous. Financial and banking services in China are regulated by the Peoples Bank of China. The four biggest banks in China commonly referred to as the Big four are state owned and this shows that the banking industry in China is still largely controlled by the state. The four biggest state owned commercial banks include the China Construction Bank (CCB), Bank of China (BOC),The Agricultural Bank of China(ABC) and the ICBC (Kalbach,2016). The banks were formed through the introduction of commercial Bank Law in 1995 which helped in commercializing operations of state owned ban k. BOC specializes in foreign exchange transactions and trade finance. The CCB specializes in medium and long term specialized projects such as infrastructure an housing projects. ABC specializes in offering financing to the agricultural sector in China as well as offering wholesale and retail banking services to farmers. The policy banks in China banking and finance industry include the Agricultural Development Bank of China (ADBC), China Development Bank(CDB) and the Export-Import Bank of China (Chexim) (Diamond,2016). There are also various city commercial banks that are majorly owned by the local governments. Private investors also have a minority shareholding in these banks. The other significant players in China`s banking system is the Trust and Investment Corporations, County Banks, Credit and Deposit Insurance companies. Identification and illustration of customer personas Creating customer personas is very important for a company since it helps the organization offer tailor made services that help to improve the levels of customer satisfaction. The use of personas in business has increased in the recent past since organizations are facing growing demand for more personalized and tailor made services. Customers expect organizations to understand their tastes and preferences better and serve to meet their needs as expected. The personas help the organizations in understanding how customers behave and why they behave in such a manner and this enables brands to make changes in their operations which help them to improve customer satisfaction. ICBC serves different segments of the banking sector globally (Kalbach, 2016). In order to develop customer personas in different industries, it is important to segment the market of ICBC based on the industry in which a corporate customer is operating. Customer persona for individual customers is based on the data o n the behavior of individual customers conducted through market research. A persona of a company operating in the manufacturing industry is created based on the available primary and secondary data on that company. 361 degrees is a major designer and manufacturer of shoes and sports products in China. The company was first established in the year 2002 and the brand name,361 degrees was launched in 2004. The brand name represents 360 degrees of a circle plus an extra one degree which represents the professional functionality on which innovation and creativity is added (Barnes Kelleher, 2015). The characteristics of the company and its needs are analyzed to help ICBC understand its needs as a customer and hence improve customer satisfaction. 360 degrees may get services and products such as long term loans for expansion and investment, short term capital, cash deposit services. ICBC can also offer corporate mobile banking, corporate telephone banking, and corporate internet services (Wright Snook, 2017). Given that 360 degree has outlets in many countries across Asia and Europe, Internet banking services for the company can be tailor made to help customers from different countries pay for goods using a common paying method which is simple and convenient. 360 degree also needs corporate wealth management services. A company operating in different countries and especially through outlets that are not owned by the company needs to manage its wealth effectively and efficiently. ICBC can manage the manufacturing plants of 360 degrees to help cater ICBC should create a special profile for the company to help cater for all the corporate banking needs of 360 degrees which is a manufacturing company. ICBC can also receive deposits on behalf of 360 degrees (Information Resources Management Association. 2018). The deposits can be in form of payments made by different clients or the sale of assets. Persona profile for William Sam Customer name: William Sam Who is he? l 30 year old entrepreneur l He has been in restaurant business for the last 9 years l Location of business is Shanghai How he finds us? l Referral by friends l Advertisement by the company l Through our website Pain points l The business is privately owned l It has seven employees l He needs deposit services l He needs short term business loan to expand his business What he wants to know from us? l The interest rates charged on loans l Conditions for getting loans l Loan repayment policy l Interest on deposits What he does not want l The customer does not want high interest rates on loans Buying behavior of the customer l The customer deposits cash regularly l Most of the transactions by the customer are online l He takes huge risks in his business l Has a saving culture Persona profile for a company employee Name of customer: Who is he? l 47 year old marketing manager l Middle income level l He has a variety of personal investments How he finds us l Advertisement l Positive free publicity l Referral by other customers l Visiting the companies websites pain points l The business is privately owned l Salary account l He needs deposit services Customer preferences and personality l Likes tailor made banking and finance products l Uses mobile banking a for most of his transactions l Makes regular transactions involving deposits and withdrawals What the customer wants l High quality services l Internet banking products that offers customer convenience Why he is our customers l Low interest on loans l Wide range of personalized banking services l Loan terms depending on the customer history with the company. Poor communication with customer -Improvement in communication -effective Poor service delivery -Improvement in service delivery communi Unfavorably high interest rates on loans -Reduction in interest rates cation Irrelevant products -Tailor made products that favour -Good Inappropriate personal deposits -improvement in loan terms -High quality customer High business loan rates -Reduction in interest rates service Low rates on deposits -More favorable rates on deposits -Increased customer Complex internet transaction -easier online transactions satisfaction levels Difficulty in assessing credit - easy for clients to get credit -More referrals by the High hidden bank costs -reduction in costs of transactions customer Competitor analysis The Chinese banking industry is very competitive. One of the major competitors of ICBC is the Bank of China limited. The bank is also government owned and it offers the same products as ICBC. One of the metrics that is used to compare the two banks is the customer support services. ICBC has better customer support because it has online customer support system where the customers can be able to interact with the company and problems that they face are addressed (Cardoso, Fromm, Nickel, Satzger, Studer Weinhardt, 2015). The other metric is the problem resolution time. ICBC takes less time to solve problems that customers present to the company. This is because the company has an elaborate online automatic customer support system. ICBC also has a large number of staff working in the customer care department. Comparison with China construction Bank Limited; China Construction Bank Limited offers banking services mainly to the businesses in the construction industry. The customer support system of CCB is efficient and effective and it enables the company to become competitive and to offer specialized customer care services to different customers. This helps in improving the level of customer satisfaction. The time taken to solve customer problems is also a crucial determinant of customer satisfaction. Both competitors have focused on coming up with the right systems and programs to help improve customer satisfaction. This has been mainly by designing online customer self service websites where customers can be able to solve their problems without having to consult the company. Social media monitoring is one of the tools that can be used to monitor customer experience by ICBC. The company should establish social media accounts through which the company can get feedback regarding the experiences of customers when dealing with the company. Another tool is seeking for feedback directly from customers and avoid over-reliance on social media. Customers can be requested to fill feedback forms after they visit the bank or through the companies` website. Analysis of company information regarding customers is also an important tool for monitoring as well as the rinse and repeat technique. Conclusion From the analysis of the results of the study, it is clear that ICBC offers its customers high quality products and services compared to its customers. This has promoted the companies` growth beyond China and ensured that ICBC becomes the largest company in the world in terms of assets. ICBC has relied on technological innovation to improve customer satisfaction which is at the core of the success of any company in the banking industry. ICBC offers corporate customers mobile and internet banking and it was one of the first companies to offer these product. ICBC has been able to focus on satisfying customers in the corporate world by making it easy for them to open accounts and obtain big loans at highly competitive interest rates. The paper also discusses the profiles of different categories of customers, both individual and corporate customers and draws journey maps for both. References Cardoso, J., Fromm, H., Nickel, S., Satzger, G., Studer, R., Weinhardt, C. (2015). Fundamentals Of Service Systems. https://Rave.Ohiolink.Edu/Ebooks/Ebc/9783319231952. Barnes, R. A., Kelleher, B. (2015). Customer Experience For Dummies. Diamond, S. (2016). Content Marketing Strategies For Dummies. Information Resources Management Association. (2018). Mobile Commerce: Concepts, Methodologies, Tools, And Applications. Http://Search.Ebscohost.Com/Login.Aspx?Direct=TrueScope=SiteDb=NlebkDb=NlabkAn=1540772. Kalbach, J. (2016). Mapping Experiences: a Guide To Creating Value Through Journeys, Blueprints And Diagrams. https://Search.Ebscohost.Com/Login.Aspx?Direct=TrueScope=SiteDb=NlebkDb=NlabkAn=1234236. Nielsen, L. (2013). Personas -- User Focused Design. London, Springer. https://Www.Books24x7.Com/Marc.Asp?Bookid=54139. Pijl, P. V. D., Lokitz, J., Solomon, L. K. (2016). Design a Better Business: New Tools, Skills, And Mindset For Strategy And I. John Wiley Sons. Oswald, G., Kleinemeier, M. (2017). Shaping The Digital Enterprise Trends And Use Cases In Digital Innovation And Transformation. Cham, Springer. Revella, A. (2015). Buyer Personas: How To Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies, And Win More Business. Solis, B. (2015). X: The Experience When Business Meets Design. Http://Dx.Doi.Org/10.1002/9781119172529. Wright, T., Snook, C. J. (2017). Digital Sense: The Common Sense Approach To Effectively Blending Social Business Strategy, Marketing Technology, And Customer Experience.